CellPoint Partners with Rookie Driver.Net to Promote Safer Driving


‘Hands-Free Across Maryland’ Campaign to Raise Awareness of Safe Driving Practices and Increase Accessibility of Hands-free Headsets for Area Drivers During National Safety Month


Toronto, ON and Spring Lake, MI – June 9, 2008 – CellPoint Connect AB, developer of high-end Bluetooth headsets, today announced it has partnered with Rookie Driver.Net, a product development company dedicated to promoting driving safety among teenagers, to launch the Hands-Free Across Maryland campaign in an effort to increase awareness and implementation of safe driving practices among Maryland residents.


Hands-Free Across Maryland is the first campaign developed jointly by CellPoint and Rookie Driver.Net.  As part of the partnership’s initial campaign, CellPoint will offer drivers the chance to win a free Flamingo Bluetooth headset by entering a contest on the Rookie Driver.Net website, an initiative aimed at decreasing the use of handheld cell phones by drivers.  Additionally, all Rookie Driver.Net customers who purchase a Rookie Driver product will receive a voucher for a $20 discount off the original purchase price of CellPoint’s Flamingo Bluetooth headset.  The contest and promotion will run from June 9 – July 9 in recognition of National Safety Month and Distracted Driving Week, a program designed by the National Safety Council to address the most significant reasons for unintentional injuries.


“While many states have implemented hands-free device laws, it is imperative that drivers become educated about the dangers of using handheld devices while operating a motor vehicle” said Michael Mathiesen, Chairman of the Board, CellPoint.  “CellPoint recently launched a driving safety informational website and campaign in Norway together with a local traffic safety organization, which has had great success informing the public about safe driving practices.  In partnership with Rookie Driver, we hope to have the same success in helping the community understand the benefits of using a hands-free device and make these products readily available for Maryland drivers.”


Motor vehicle accidents are a leading cause of death and injury in the United States.  Many states have implemented bans on using handheld cellular phones while driving in order to reduce the number of car accidents and subsequent injuries and fatalities.  However, studies continue to show that a large portion of accidents occur when the driver in at least one of the vehicles involved is using a handheld cell phone.  Through Hands-Free Across Maryland initiatives, CellPoint and Rookie Driver.Net will inform parents of teenage drivers about the safety issues involved with using handheld cellular phones while driving.


“Research shows that parents are the most influential role models when it comes to their teens’ driving habits,” said Corinne Fortenbacher, President, Rookie Driver.Net.  “It is imperative that parents accept full responsibility by taking a ‘show by example’ approach concerning driving distractions.  Cell phone use by new teen drivers is not allowed in Maryland, but parents can teach their children the importance of using hands-free devices so when they are fully licensed, they understand the value of using a less distracting device.”


The Hands-Free Across Maryland campaign will conclude on July 9, at which time contest winners will be notified of their prize.  Interested parties can visit http://www.RookieDriver.Net for more information, to enter the Bluetooth headset contest, or to purchase safe driving products.



About CellPoint Connect AB

CellPoint Connect develops, manufactures and markets the Flamingo Bluetooth Headset, a wireless headset using patent-pending EarClick™ technology for a comfortable fit and also nXZEN and nX6000 with extreme ”noise cancellation” technology. All products are compatible with Bluetooth devices such as mobile phones and computers. CellPoint Connect has offices in Sweden, Denmark, Norway, China, Canada and the USA with markets throughout Europe, North America, Latin America and Asia. CellPoint is listed on Stockholm’s AktieTorget (www.aktietorget.se) with the following ticker symbol: CPNT. More information can be found at www.cellpoint.com



This document may contain forward-looking statements relating to CellPoint’s operations or to the

environment in which it operates, and CellPoint’s strategy, litigation and investments, which are based on

CellPoint’s operations, estimates, forecasts and projections.  These statements are not guarantees of future

performance and involve risks and uncertainties that are difficult to predict, and/or are beyond CellPoint’s

control.  A number of important factors could cause actual outcomes and results to differ materially from

those expressed in these forward-looking statements.  These factors include those set forth in other public

filings.  Consequently, readers should not place any undue reliance on such forward-looking statements.  In

addition, these forward-looking statements relate to the date on which they are made.  CellPoint disclaims

any intention or obligation to update or revise any forward-looking statements, whether as a result of new

information, future events or otherwise.


EarClick™ and nXZEN™  are trademarks of CellPoint Connect AB and Bluetooth® is a registered trademark of the Bluetooth SIG, Inc.  iPod™ and iPhone™ are registered trademarks of Apple.



About Rookie Driver.Net

RookieDriver.Net develops and markets a line of car magnets to alert experienced drivers that there is a novice driver behind the wheel.  Rookie Driver® is the only symbol awarded a registered trademark by the US Patent and Trademark Office to nationally recognize new teen drivers.  The firm has grown from a single product, launched in 2006, to a leading online provider of new driver safety aids.  RookieDriver.Net’s products are designed by teens and can be found at http://www.RookieDriver.Net.



About National Safety Council

The National Safety Council (www.nsc.org) is a nonprofit, nongovernmental, public service organization. Members of the NSC include businesses, labor organizations, schools, public agencies, private groups and individuals. Founded in 1913 and chartered by the U.S. Congress in 1953, the National Safety Council is committed to preventing accidental injuries in the workplace, on roads and highways, and in homes and communities.



For more information, contact:


Melissa Whitney

Ricochet Public Relations

(212) 679-3300 x118





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