‘Symbols’ Help To Recognize Teen Drivers, Granted U.S. Federal Trademark Registration

For Immediate Release

SPRING LAKE, Michigan, April 24, 2008 – RookieDriver.Net, a leading online provider of teen driving safety products, announced today the official award of two registered trademarks from the United States Patent and Trademark Office.  Trademarks were granted for the company’s ‘Rookie Driver’ and ‘Rookie Driver In Training’ auto magnets, “for use as nationally recognized symbols to alert drivers that inexperienced new teen drivers are behind the wheel of a car,” says company President, Corinne Fortenbacher.

Created in 2006 by Fortenbacher and her 15 year-old son Austin, she says the unique car magnet symbols are the only new driver alert products to be granted federally registered trademarks for this category.  “We’re trying to bring national media attention to the issue of teen driving safety because more needs to be done to prevent teen crashes, the leading cause of death for young people in the U.S.”

RookieDriver.Net
is fortunate to have been granted these trademarks’, says Fortenbacher. “The trademarks have the potential to dramatically increase awareness towards inexperienced drivers because they are the first standardized national symbols to recognize new drivers.”

Fortenbacher concludes, “Inexperience is the leading cause of teen driving accidents.  One of the most overlooked components in improving safety is simply identifying the new driver’s car with a standardized magnetic symbol that alerts other drivers that there is a novice driver behind the wheel. This allows experienced drivers to anticipate common new driver mistakes.”

“With our company’s symbols being awarded registered trademarks, we now provide a clearly ‘branded’ solution to identifying a new driver’s vehicle,” Austin Fortenbacher says. “And, unlike other student driver car magnets, Rookie Driver car magnets and stickers were designed by teens, for teens. They have a unique style and cool name which is more acceptable to teens. And they are easily removed when your mom or dad is driving the car.”


About Corinne and Austin Fortenbacher
<Corinne and her 16 year-old son Austin have given dozens of media interviews, always bringing an interesting newsworthy angle to their story on how they went from the everyday common occurrence of a teen getting his learners permit and the stress this puts on both the parent and the teen. . . and how they created a solution to improve teen driving safety, together, developing a blog and building a successful e-commerce business and nationally distributed line of products — they welcome media interviews.

Contact:
Corinne Fortenbacher, Co-Founder
RookieDriver.Net
888-285-7875
Email:
Corinne@RookieDriver.Net
Web: www.RookieDriver.Net